About Me

Mark Rofe - Digital PR Specialist

Hi, I’m Mark, and I worked at one of the UK’s fastest-growing digital PR agencies, before leaving to launch an online Christmas tree delivery business.

I’ve personally been featured or had my work featured in thousands of publications, and my face beamed on TV screens to millions across the world.

So there’s a chance you’ve come across a piece of work I’ve touched or a shenanigan of mine.

I know how to get media coverage, and I’m excited to show you everything I've learned so you can too.

Course 1: Ideation and Creation

Ideas Don’t Come From Being 'Creative', They Come From Consumption

  • Ideas are the backbone of Digital PR, and make or break a campaign. Yet, while it’s considered to be the most difficult aspect, the investment in training to get better at it is often neglected.

  • You may think you’re unable to come up with ideas because you’re not ‘creative’. When the truth is, you were just probably never taught how.

  • Through examples, you’ll identify the patterns of successful campaigns, and learn the thought processes required to come up with more ideas, and better ideas that work.

Course 1: Ideation and Creation

Modules

1. Introduction

In the introductory module, you’ll be learning everything you need to know before you start building links using Digital PR. Like, wtf is digital PR, how does it differ from regular ole PR, and why the heck are we all so obsessed with links anyway?

2. Going Viral

We’ll be going through examples of campaigns that went so global that even your mum was talking about them. We’ll break them down and take them apart to reveal the ‘formula’ that makes stories go viral.

3. Coming Up With Campaign Ideas

Idea generation doesn’t come from creativity, it comes from consumption, and you’ll learn through countless campaign examples how to apply the elements of the 'formula’ to conceive your own campaign ideas. 

4. Campaign Formats

To get you on your way to securing those sweet sweet links, you’ll get an overview on how to create and execute 5 campaign formats, and there will be more to come later  ;) 


Course 2: The Digital PR Course

The full end-to-end course covering ideation, creation, media lists, press releases, outreach and more.

  • Once you’ve got your campaign idea nailed and created, digital PR becomes a set of straightforward processes that basically anyone can follow.

  • You’ll learn the tips and tricks to identify journalists and publications who are likely to cover your story, without the need for pricey media databases.

  • You’ll be armed with templates and tools to ensure your story gets cut through and attention in a journalist’s ever-increasingly crowded inbox.